Website analytics consultants
focused on improving your website return.
Every website produces its own website statistics or analytics. We can use your analytics to make targeted improvements to your website so that your website will work for your business..
What are web analytics?
These are tools to measure website traffic, they:
- Improve your website usability – making it user-friendly.
- Encourage goal achievement – online purchase, completed enquiry form, newsletter subscription.
- Monitor your marketing effectiveness – so that you can adjust where needed.
- Improve business performance – knowing what works for sales growth.
- Identify weaknesses in your marketing message.
- Find website errors where your customers may be struggling.
How do web analytics work?
The on-site web statistics produces visitor information:
- Where they come from – general search, paid advertising, social media, email marketing.
- Which page they land on – which others they go to.
- Where they leave your website.
- Potential audience size.
- Communications effectiveness.
- Internet activity referring to your business or sector.
Website Design
We spend time getting to know your organisation or products, we build a website that is focused on providing your customers with easy access to the information they need to make a buying choice.
Website Analytics
Every website produces its own website statistics or analytics. We can use your analytics to make targeted improvements to your website so that your website will work for your business.
Responsive Websites
A responsive website allows for the content to resize and reflow to provide an easy viewing experience with minimum resizing, panning & scrolling across all size screens.
Website Training
We build websites that are easy for you to update from your PC, tablet or phone. So we will also train you on what you should update, why you are doing it and how to do it.
Website Maintenance
Maintenance processes range from updating website content, to keeping website information and server systems current, to increasing website security and functionality.
A/B Testing
A/B testing (or split testing) is part of the Conversion Rate Optimisation (CRO) process. That is the process of identifying, testing and improving barriers and opportunities for conversion.