Deliver an Improved Customer Experience
A/B testing allows you to split traffic on your website so that different visitors see different versions of a web page. The actions of visitors that land on version A and version B of your web page are closely monitored for conversion rate and other performance metrics. Once we can say with confidence that a particular version yields a higher conversion rate we can divert all future visitors to that version.
A Tangible Return on Investment
An simple choice of conversion rate for an e-commerce site is the number of sales per 100 visits.If the site has an average of 2 sales per hundred visits your conversion rate is 2%. Raising this conversion rate from 2% to just 2.5% would mean a 25% increase in sales. This increase in conversion rate is readily achievable with well designed A/B tests.
What to Test
- The call to action’s message, style and placement
- The wording and tone of headlines and product descriptions
- Form’s length and types of fields
- Layout and style of website
- Up-sell & Cross-sell
- Pricing and promotional offers
- Images on landing and product pages
- Length of content and text on the page
Learn more about your customers
The analysis carried out during the testing phase can reveal advantageous information about potential customers. Different visitor types may prefer different content. This knowledge can be used to create a personalised customer experience, increasing average order values and repeat business.
Website Design
We spend time getting to know your organisation or products, we build a website that is focused on providing your customers with easy access to the information they need to make a buying choice.
Website Analytics
Every website produces its own website statistics or analytics. We can use your analytics to make targeted improvements to your website so that your website will work for your business.
Responsive Websites
A responsive website allows for the content to resize and reflow to provide an easy viewing experience with minimum resizing, panning & scrolling across all size screens.
Website Training
We build websites that are easy for you to update from your PC, tablet or phone. So we will also train you on what you should update, why you are doing it and how to do it.
Website Maintenance
Maintenance processes range from updating website content, to keeping website information and server systems current, to increasing website security and functionality.
A/B Testing
A/B testing (or split testing) is part of the Conversion Rate Optimisation (CRO) process. That is the process of identifying, testing and improving barriers and opportunities for conversion.