How to Boost Online Marketing Performance and Drive Engagement by Emotionally Connecting with Audience
Establishing yourself online does not only mean putting up an attractive website and getting yourself noticed by viewers and your target market. You’ve got to create positive engagement, by that, you must connect with your audience, most especially your target customers on an emotional level using helpful content that can resolve their problems, provide answers to their questions, give them enlightenment on things they are concerned with, and simply give them whatever they need. You can make use of these tips to direct your approach:
DIRECT and straightforward “conversation” with target customer
Work to develop and maintain a voice for your brand. This is the voice that you will use in your content and social media messages. These are very personal as far as your readers/viewers are concerned. Though you have to appeal to many, but speak only to one – your buyer persona.
For sure you have brilliant customers that that you network with and relate to on a regular basis. They give you important and useful pointers/reactions about your own products and services including those of your competitors. Therefore, you need to think about them when you are writing your next blog article. Consider them as conversation partners who are just sitting across the dinner table from you. After all, one-on-one communication is a lot warmer, more personal and more engaging than a loud mega-horn.
Produce distinctive, helpful insights that can come only from you, not your rivals
Many just love uniqueness and individuality. Offer your audiences (especially your target clients) something they cannot find anywhere else and they will repeatedly gravitate towards you, what’s more, they will help you spread the word. This becomes more significant when you’re giving these insights away for free.
Instead of merging with your rivals by faintly tweaking the same old themes that are being talked about, produce your own topics that reveal your distinctive stand on different situations. Demonstrate to your audience that you have something priceless and significant to offer to them, at least, more significant that those being offered by your competitors.
Employ wit, empathy, and understanding
On no account should you underrate the influence of emotions. These emotions are great to tap into because as humans, we just find it irresistible to share.
Next time you write a blog and have a chance to make jokes on the side, go for it! Or if you’ve recently experienced an issue that your audience can relate to, tell them about it and explain how you resolved it. You can also ask your readers for tips on how they solved the same issue.
One more thing, draw people’s attention to any volunteer work your business firm has done for your community. People love to know of business organizations that are committed to the improvement of their respective communities. You need to show to your audience that your company is built with genuine and engaging people that your company wears a “compassionate face” and a personality that people can relate to and engage with.
Take a side of an issue and make your case
Your audience is looking up to you not just as a professional but also a specialist in your niche and your content. In order to be considered an authority, not only must you offer valuable insights, but you must also take a compact and unyielding standpoint on issues. Prop up your arguments with solid and verifiable evidence. Maintain your reliability and integrity by truthfully citing your sources and imagery. Be objective and professional.
Ask the right questions and their minds work and whirl
The easiest way to connect emotionally and drive more engagement among your audience is to ask them questions. Ask them about their experiences with your firm, your brand, your products, and your service. Is there a sizzling issue your audience wants to hear your views about? Give it to them with your rock-solid position and then ask them if they agree with it or not and why. In short, promote vigorous yet friendly debates.